When it comes to Push or Pull, I’ll Pull It
Of course, I’m referring to Push Technology vs. Pull Technology.
As it pertains to the Internet, ‘Push’ refers to a style of communication protocol where the request for a given transaction originates with the publisher. Push says, “I have something to tell you.” ‘Pull,’ on the other hand, is where the content consumer controls the request [...]
Preaching to the Unconverted
Sometimes it’s tough being an agent of change. There’s the natural resistance to change we all have because we really don’t like it when our comfort level fluctuates even the slightest bit. Then there’s the tendency to resist things like technological change. Can you believe that there are actually people out there who still refuse [...]
Spotlight: Debbie Kiederer
Digital Mindshare Spotlight: Debbie Kiederer, founder of ChalkDust Consulting/Co-Author of Beauty Pearls for Chemo Girls (Kensington Publishing, Sept 2009)
Debbie Kiederer has enjoyed an impressive career in creative marketing. In 2001 after many years spent in the retail cosmetics industry, creatively marketing luxury goods and premium consumer brands on a global scale, Debbie founded ChalkDust Consulting, [...]
Old School: Interruption Marketing
Last week, I had an opportunity to peek at a new full-page video interstitial from ShortTail Media, something they call the Digital 30 (D30.) Basically, it’s a 30 second video placement designed to be deliberately intrusive; it loads between web pages, much like an interstitial ad.
This new product offering comes a few months after ShortTail [...]
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