Do You Suck?
With all of the craziness in our world today, it’s easy to get caught up in the negative hype and let it affect our performance. I draw a half-hearted chuckle from audiences when I say, “…the reason you’re not closing sales isn’t because the economy is in the crapper…it’s because you suck.” Yes, I know, [...]
Spotlight: Digital Mindshare co-Editor Julien Sharp
Hello Digital Mindshare readers and community!
I’m Julien Sharp, and I am thrilled to be working with Gene De Libero to expand and grow DigitalMindshare.net. My passion is social media, particularly in the way it has changed – or really expanded – the way people communicate. I have been a writer for many years, gravitating toward [...]
DOOH: What if you threw a party and nobody cared?
Having spent many years and a lot of hard earned money hacking my way through the bush in the digital-out-of-home (DOOH) space, I had to chuckle when I came across an article this morning on DigitalBeat regarding Outcast and AdtekMedia (owner of PumpTopTV) joining forces to create a network of gas pump video displays.
The article [...]
“Be with the ones you love (and the ones that love you.)”
Seth Godin has a post on his blog today titled, “Scalejacking.”
Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet turns this upside down. The internet is about who, [...]
Our Books
"Design and Launch an Online Social Networking Business in a Week" by Julien Sharp
"Strategic Networking" by Paul David Henry & Gene De Libero
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