Ad Networks, Ad Exchanges and The Educated Consumer
Great article by Tim Cadogan over on AdAge’s DigitalNext regarding ad exchanges, ad networks, and interoperability. I think Tim addresses some of the important questions everyone should be asking, for sure. But one of the larger issues here revolves around education. Those who manage the selection, implementation, and optimization of these digital tools within their [...]
Spotlight: Sonia Jairath
Sonia Jairath, Founder/President of Metierlink, is a recruitment and talent specialist who represents leading professionals to progressive companies in marketing, advertising, media and areas within the digital workspace. She primarily focuses her network on the representation, management and development of the most talented professionals in the industry.
As a former Account Management and Marketing professional, Sonia [...]
Media Democracy and Content Consumption Preferences
Interesting times. We’ve got a “media democracy” happening today, where the content we consume is no longer defined by a select group of publishers and no single form of media captures all of our attention. Like automotive brands, there are plenty of media choices available for consumers to choose from.
OK, maybe automotive brands are a [...]
Our Books
"Design and Launch an Online Social Networking Business in a Week" by Julien Sharp
"Strategic Networking" by Paul David Henry & Gene De Libero
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