Ad Networks, Ad Exchanges and The Educated Consumer
Great article by Tim Cadogan over on AdAge’s DigitalNext regarding ad exchanges, ad networks, and interoperability. I think Tim addresses some of the important questions everyone should be asking, for sure. But one of the larger issues here revolves around education. Those who manage the selection, implementation, and optimization of these digital tools within their [...]
Using Ad Networks: You Need a Plan
I came across this “note to readers” from the NY Times today:
“Some NYTimes.com readers have seen a pop-up box warning them about a virus and directing them to a site that claims to offer antivirus software. We believe this was generated by an unauthorized advertisement and are working to prevent the problem from recurring. If [...]
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