Targeted Marketing: Know Your Target Audience
I was with a group of savvy bankers yesterday discussing the Web and social media, among other things. Another great group of people espressing the same frustrations and questions regarding wrapping their heads around digital marketing and how they can use digital channels to effectively reach consumers.
We got to the social media part of the [...]
Ad Networks, Ad Exchanges and The Educated Consumer
Great article by Tim Cadogan over on AdAge’s DigitalNext regarding ad exchanges, ad networks, and interoperability. I think Tim addresses some of the important questions everyone should be asking, for sure. But one of the larger issues here revolves around education. Those who manage the selection, implementation, and optimization of these digital tools within their [...]
Media Democracy and Content Consumption Preferences
Interesting times. We’ve got a “media democracy” happening today, where the content we consume is no longer defined by a select group of publishers and no single form of media captures all of our attention. Like automotive brands, there are plenty of media choices available for consumers to choose from.
OK, maybe automotive brands are a [...]
Calling All Marketers and Clients: Get Your SMS On
Over on the Forrester Blog for Interactive Marketing Professionals today, Neil Strother briefly recaps some stats released by Verisign this past week.
“VeriSign said it delivered a record 94.8 billion mobile messages (SMS, MMS, A2P) worldwide in the second quarter, up more than 82% from the same quarter a year ago. The company delivered nearly 179 [...]
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