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	<title>Digital Mindshare &#187; Digital Strategy</title>
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		<title>Targeted Marketing: Know Your Target Audience</title>
		<link>http://www.digitalmindshare.net/2009/11/targeted-marketing-know-your-target-audience/</link>
		<comments>http://www.digitalmindshare.net/2009/11/targeted-marketing-know-your-target-audience/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 18:12:30 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=515</guid>
		<description><![CDATA[[tweetmeme] I was with a group of savvy bankers yesterday discussing the Web and social media, among other things. Another great group of people expressing the same frustrations and questions regarding wrapping their heads around digital marketing and how they can use digital channels to effectively reach consumers. We got to the social media part [...]]]></description>
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		<title>Ad Networks, Ad Exchanges and The Educated Consumer</title>
		<link>http://www.digitalmindshare.net/2009/10/ad-networks-ad-exchanges-and-the-educated-consumer/</link>
		<comments>http://www.digitalmindshare.net/2009/10/ad-networks-ad-exchanges-and-the-educated-consumer/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 23:48:44 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Technologies]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=511</guid>
		<description><![CDATA[Great article by Tim Cadogan over on AdAge&#8217;s DigitalNext regarding ad exchanges, ad networks, and interoperability. I think Tim addresses some of the important questions everyone should be asking, for sure. But one of the larger issues here revolves around education. Those who manage the selection, implementation, and optimization of these digital tools within their [...]]]></description>
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		<title>Media Democracy and Content Consumption Preferences</title>
		<link>http://www.digitalmindshare.net/2009/10/media-democracy-and-content-consumption-preferences/</link>
		<comments>http://www.digitalmindshare.net/2009/10/media-democracy-and-content-consumption-preferences/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 21:27:54 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[Managing Change]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=458</guid>
		<description><![CDATA[Interesting times. We&#8217;ve got a &#8220;media democracy&#8221; happening today, where the content we consume is no longer defined by a select group of publishers and no single form of media captures all of our attention. Like automotive brands, there are plenty of media choices available for consumers to choose from. OK, maybe automotive brands are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Calling All Marketers and Clients: Get Your SMS On</title>
		<link>http://www.digitalmindshare.net/2009/09/calling-all-marketers-and-clients-get-your-sms-on/</link>
		<comments>http://www.digitalmindshare.net/2009/09/calling-all-marketers-and-clients-get-your-sms-on/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 13:58:25 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=399</guid>
		<description><![CDATA[Over on the Forrester Blog for Interactive Marketing Professionals today, Neil Strother briefly recaps some stats released by Verisign this past week. &#8220;VeriSign said it delivered a record 94.8 billion mobile messages (SMS, MMS, A2P) worldwide in the second quarter, up more than 82% from the same quarter a year ago. The company delivered nearly [...]]]></description>
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		<title>Feeble Attempts at Survival or a New Business Model for Newspapers?</title>
		<link>http://www.digitalmindshare.net/2009/09/feeble-attempts-at-survival-or-a-new-business-model-for-newspapers/</link>
		<comments>http://www.digitalmindshare.net/2009/09/feeble-attempts-at-survival-or-a-new-business-model-for-newspapers/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 22:00:40 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Managing Change]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=373</guid>
		<description><![CDATA[Check out the post at Reflections of a Newsosaur today. They&#8217;ve had a peek at a new American Press Institute study and share some of the more salient points in the post. It&#8217;s going to be interesting to see who does what as far as charging for content. Google&#8217;s micropayment system (via Google Checkout) that [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Using Ad Networks: You Need a Plan</title>
		<link>http://www.digitalmindshare.net/2009/09/ad-networks-dont-be-a-victim/</link>
		<comments>http://www.digitalmindshare.net/2009/09/ad-networks-dont-be-a-victim/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 15:00:04 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Technologies]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=358</guid>
		<description><![CDATA[I came across this &#8220;note to readers&#8221; from the NY Times today: &#8220;Some NYTimes.com readers have seen a pop-up box warning them about a virus and directing them to a site that claims to offer antivirus software. We believe this was generated by an unauthorized advertisement and are working to prevent the problem from recurring. [...]]]></description>
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		<title>Do You Suck?</title>
		<link>http://www.digitalmindshare.net/2009/06/do-you-suck/</link>
		<comments>http://www.digitalmindshare.net/2009/06/do-you-suck/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 20:51:55 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=217</guid>
		<description><![CDATA[With all of the craziness in our world today, it&#8217;s easy to get caught up in the negative hype and let it affect our performance. I draw a half-hearted chuckle from audiences when I say, &#8220;&#8230;the reason you&#8217;re not closing sales isn&#8217;t because the economy is in the crapper&#8230;it&#8217;s because you suck.&#8221; Yes, I know, [...]]]></description>
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		<title>DOOH: What if you threw a party and nobody cared?</title>
		<link>http://www.digitalmindshare.net/2009/06/dooh-what-if-you-threw-a-party-and-nobody-cared/</link>
		<comments>http://www.digitalmindshare.net/2009/06/dooh-what-if-you-threw-a-party-and-nobody-cared/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 11:53:01 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[digital out of home]]></category>
		<category><![CDATA[dooh]]></category>
		<category><![CDATA[interruption marketing]]></category>
		<category><![CDATA[interruptive advertising]]></category>
		<category><![CDATA[interruptive marketing]]></category>
		<category><![CDATA[Narrowcasting]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=188</guid>
		<description><![CDATA[Having spent many years and a lot of hard earned money hacking my way through the bush in the digital-out-of-home (DOOH) space, I had to chuckle when I came across an article this morning on DigitalBeat regarding Outcast and AdtekMedia (owner of PumpTopTV) joining forces to create a network of gas pump video displays. The [...]]]></description>
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		<title>&#8220;Be with the ones you love (and the ones that love you.)&#8221;</title>
		<link>http://www.digitalmindshare.net/2009/06/be-with-the-ones-you-love-and-the-ones-that-love-you/</link>
		<comments>http://www.digitalmindshare.net/2009/06/be-with-the-ones-you-love-and-the-ones-that-love-you/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 11:05:43 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Narrowcasting]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=180</guid>
		<description><![CDATA[Seth Godin has a post on his blog today titled, &#8220;Scalejacking.&#8221; Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet turns this upside down. The internet is about [...]]]></description>
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