Ad Networks, Ad Exchanges and The Educated Consumer
Great article by Tim Cadogan over on AdAge’s DigitalNext regarding ad exchanges, ad networks, and interoperability. I think Tim addresses some of the important questions everyone should be asking, for sure. But one of the larger issues here revolves around education. Those who manage the selection, implementation, and optimization of these digital tools within their [...]
Media Democracy and Content Consumption Preferences
Interesting times. We’ve got a “media democracy” happening today, where the content we consume is no longer defined by a select group of publishers and no single form of media captures all of our attention. Like automotive brands, there are plenty of media choices available for consumers to choose from.
OK, maybe automotive brands are a [...]
Calling All Marketers and Clients: Get Your SMS On
Over on the Forrester Blog for Interactive Marketing Professionals today, Neil Strother briefly recaps some stats released by Verisign this past week.
“VeriSign said it delivered a record 94.8 billion mobile messages (SMS, MMS, A2P) worldwide in the second quarter, up more than 82% from the same quarter a year ago. The company delivered nearly 179 [...]
Using Ad Networks: You Need a Plan
I came across this “note to readers” from the NY Times today:
“Some NYTimes.com readers have seen a pop-up box warning them about a virus and directing them to a site that claims to offer antivirus software. We believe this was generated by an unauthorized advertisement and are working to prevent the problem from recurring. If [...]
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