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	<title>Digital Mindshare &#187; Digital Technologies</title>
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		<title>Ad Networks, Ad Exchanges and The Educated Consumer</title>
		<link>http://www.digitalmindshare.net/2009/10/ad-networks-ad-exchanges-and-the-educated-consumer/</link>
		<comments>http://www.digitalmindshare.net/2009/10/ad-networks-ad-exchanges-and-the-educated-consumer/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 23:48:44 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Technologies]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=511</guid>
		<description><![CDATA[Great article by Tim Cadogan over on AdAge&#8217;s DigitalNext regarding ad exchanges, ad networks, and interoperability. I think Tim addresses some of the important questions everyone should be asking, for sure. But one of the larger issues here revolves around education. Those who manage the selection, implementation, and optimization of these digital tools within their [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Media Democracy and Content Consumption Preferences</title>
		<link>http://www.digitalmindshare.net/2009/10/media-democracy-and-content-consumption-preferences/</link>
		<comments>http://www.digitalmindshare.net/2009/10/media-democracy-and-content-consumption-preferences/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 21:27:54 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[Managing Change]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=458</guid>
		<description><![CDATA[Interesting times. We&#8217;ve got a &#8220;media democracy&#8221; happening today, where the content we consume is no longer defined by a select group of publishers and no single form of media captures all of our attention. Like automotive brands, there are plenty of media choices available for consumers to choose from. OK, maybe automotive brands are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Calling All Marketers and Clients: Get Your SMS On</title>
		<link>http://www.digitalmindshare.net/2009/09/calling-all-marketers-and-clients-get-your-sms-on/</link>
		<comments>http://www.digitalmindshare.net/2009/09/calling-all-marketers-and-clients-get-your-sms-on/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 13:58:25 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=399</guid>
		<description><![CDATA[Over on the Forrester Blog for Interactive Marketing Professionals today, Neil Strother briefly recaps some stats released by Verisign this past week. &#8220;VeriSign said it delivered a record 94.8 billion mobile messages (SMS, MMS, A2P) worldwide in the second quarter, up more than 82% from the same quarter a year ago. The company delivered nearly [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Using Ad Networks: You Need a Plan</title>
		<link>http://www.digitalmindshare.net/2009/09/ad-networks-dont-be-a-victim/</link>
		<comments>http://www.digitalmindshare.net/2009/09/ad-networks-dont-be-a-victim/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 15:00:04 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Ad Networks]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Technologies]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=358</guid>
		<description><![CDATA[I came across this &#8220;note to readers&#8221; from the NY Times today: &#8220;Some NYTimes.com readers have seen a pop-up box warning them about a virus and directing them to a site that claims to offer antivirus software. We believe this was generated by an unauthorized advertisement and are working to prevent the problem from recurring. [...]]]></description>
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		<title>DOOH: What if you threw a party and nobody cared?</title>
		<link>http://www.digitalmindshare.net/2009/06/dooh-what-if-you-threw-a-party-and-nobody-cared/</link>
		<comments>http://www.digitalmindshare.net/2009/06/dooh-what-if-you-threw-a-party-and-nobody-cared/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 11:53:01 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[digital out of home]]></category>
		<category><![CDATA[dooh]]></category>
		<category><![CDATA[interruption marketing]]></category>
		<category><![CDATA[interruptive advertising]]></category>
		<category><![CDATA[interruptive marketing]]></category>
		<category><![CDATA[Narrowcasting]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=188</guid>
		<description><![CDATA[Having spent many years and a lot of hard earned money hacking my way through the bush in the digital-out-of-home (DOOH) space, I had to chuckle when I came across an article this morning on DigitalBeat regarding Outcast and AdtekMedia (owner of PumpTopTV) joining forces to create a network of gas pump video displays. The [...]]]></description>
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		<title>Tech Reviews &#8211; Trying to Beat the iPhone</title>
		<link>http://www.digitalmindshare.net/2009/06/tech-reviews-trying-to-beat-the-iphone/</link>
		<comments>http://www.digitalmindshare.net/2009/06/tech-reviews-trying-to-beat-the-iphone/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 13:11:42 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[tech reviews]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=162</guid>
		<description><![CDATA[Today&#8217;s Business Day section of the New York Times contains two reviews for rivals to the iPhone. The Palm Pre review made it to the front page of the section, while a review of a selection of Nokia phones headlined the Personal Tech section inside. Overall, while the Palm Pre comes close, they are still [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>When it comes to Push or Pull, I&#8217;ll Pull It</title>
		<link>http://www.digitalmindshare.net/2009/05/when-it-comes-to-push-or-pull-ill-pull-it/</link>
		<comments>http://www.digitalmindshare.net/2009/05/when-it-comes-to-push-or-pull-ill-pull-it/#comments</comments>
		<pubDate>Fri, 29 May 2009 20:04:27 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Narrowcasting]]></category>
		<category><![CDATA[pull technology]]></category>
		<category><![CDATA[push technology]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=140</guid>
		<description><![CDATA[Of course, I&#8217;m referring to Push Technology vs. Pull Technology. As it pertains to the Internet, &#8216;Push&#8217; refers to a style of communication protocol where the request for a given transaction originates with the publisher. Push says, &#8220;I have something to tell you.&#8221; &#8216;Pull,&#8217; on the other hand, is where the content consumer controls the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Spotlight: Debbie Kiederer</title>
		<link>http://www.digitalmindshare.net/2009/05/spotlight-debbie-kiederer/</link>
		<comments>http://www.digitalmindshare.net/2009/05/spotlight-debbie-kiederer/#comments</comments>
		<pubDate>Tue, 19 May 2009 13:40:22 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[Spotlight]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=114</guid>
		<description><![CDATA[Digital Mindshare Spotlight: Debbie Kiederer, founder of ChalkDust Consulting/Co-Author of Beauty Pearls for Chemo Girls (Kensington Publishing, Sept 2009) Debbie Kiederer has enjoyed an impressive career in creative marketing. In 2001 after many years spent in the retail cosmetics industry, creatively marketing luxury goods and premium consumer brands on a global scale, Debbie founded ChalkDust [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Choosing and Using the Right Technologies</title>
		<link>http://www.digitalmindshare.net/2009/05/choosing-and-using-the-right-technologies/</link>
		<comments>http://www.digitalmindshare.net/2009/05/choosing-and-using-the-right-technologies/#comments</comments>
		<pubDate>Mon, 11 May 2009 09:30:30 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Technologies]]></category>
		<category><![CDATA[digital technology]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=85</guid>
		<description><![CDATA[The digital space is expanding at an unprecedented rate. With resource downsizing and budgets squeezed tighter than a Japanese subway car, it can be a challenge to find the right technologies and services to support your business at a price you can afford. Add to the mix the need for qualified personnel who can plan, [...]]]></description>
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