“Be with the ones you love (and the ones that love you.)”

Seth Godin has a post on his blog today titled, “Scalejacking.”
Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet turns this upside down. The internet is about who, [...]