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	<title>Digital Mindshare &#187; Narrowcasting</title>
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		<title>&#8220;Be with the ones you love (and the ones that love you.)&#8221;</title>
		<link>http://www.digitalmindshare.net/2009/06/be-with-the-ones-you-love-and-the-ones-that-love-you/</link>
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		<pubDate>Wed, 17 Jun 2009 11:05:43 +0000</pubDate>
		<dc:creator>Gene De Libero</dc:creator>
				<category><![CDATA[Digital Strategy]]></category>
		<category><![CDATA[Narrowcasting]]></category>

		<guid isPermaLink="false">http://www.digitalmindshare.net/?p=180</guid>
		<description><![CDATA[Seth Godin has a post on his blog today titled, &#8220;Scalejacking.&#8221; Dave Balter coined this great term. It describes the quest of marketers for size at all costs. Because marketers were raised on the scale of mass—TV, radio, newspapers—they have a churn and burn mentality. The internet turns this upside down. The internet is about [...]]]></description>
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