This forum supports the Digital Strategy class (X50.9505) taught by Gene De Libero at NYU in the Professional Certificate in Digital Media Marketing program. All are welcome to join in the conversation.

This forum supports the Narrowcasting class (X50.9050) taught by Gene De Libero at NYU in the Professional Certificate in Digital Media Marketing program. All are welcome to join in the conversation.

These networks are known by many names, including (but not limited to): datacasting networks, intelligent visual information systems, digital signage, place-based media, retail media networks, digital in-store merchandising, electronic billboards, out-of-home media networks, digital media networks, electronic display networks, narrowcasting networks, and my personal favorite - captive audience networks. No matter what the label, it’s all about media neteorks outside the home with a commercial focus.

Primary Websites, microsites, weblets, minisites...no matter what you call them, it’s all about leveraging the rich, highly visual, convergent medium we know as the Wide Web as a digital media marketing tool.

Social networking has most definitely revolutionized the way we communicate and share information with one another. When we talk about the "Social Web", we’re referring to Websites and other digital media innovations that are focused on social interaction and community. Examples include Facebook, Linkedin, Twitter, Classmates.com, etc.

These portable snippets of code have been around since the Web was in diapers. Today, ’widgets’ are taking on a whole new meaning, touted as a better way for marketers to get people’s attention by bringing ’live’ content – advertisements, links, images – from a third party site without the Web site owner having to update.

Let’s use this forum to as a platform to discuss all flavors of Mobile Marketing - Mobile Marketing via SMS and MMS, In-Game Mobile Marketing, Mobile Web Marketing, Bluetooth, Infrared, LBS or Location Based Services, Mobile Viral Marketing...and anything else you can think of related to this exploding medium.

Ad networks connect Web sites that want to host advertisements with advertisers who want to run advertisements. It can be as simple as Google’s AdWords, which allows anyone with a credit card to promote just about anything or as vast as DoubleClick’s DART system (now owned by Google), which handles billions of impressions for some of the largest agencies, advertisers, and Web publishers on the planet. The size, scope, and offering of the ad networks in the space today are mind boggling, with new networks popping up regularly. What’s your experience with these puppies? Please share. Got a question? Post it here.

“It’s the content, stupid.” No matter what we do in the digital realm (and elsewhere), it’s always been about the content and always will be. We connect with meaningful content (ever laugh your pants off or shed crocodile tears while watching a movie?) and never has the concept of creating value through content been so important as it is in digital marketing, where the medium provides a for marketers and advertisers to individualize and personalize the message.