Recommended Reading
These are books we’ve read, are reading, or have heard good things about. They’re not listed in any particular order. Clicking on the [more] link under each book cover image, or the image itself, will take you to the book page on Amazon.com. Do you have a favorite book? Let us know. We’d love to include it here.
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"Design and Launch an Online Social Networking Business in a Week (Clickstarts)"
Author: Julien Sharp |
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"Groundswell: Winning in a World Transformed by Social Technologies"
Author: Charlene Li, Josh Bernoff |
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"The Chaos Scenario"
Author: Bob Garfield |
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"Made to Stick: Why Some Ideas Survive and Others Die"
Author: Chip Heath, Dan Heath |
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"Multichannel Marketing: Metrics and Methods for On and Offline Success"
Author: Akin Arikan |
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"Meatball Sundae: Is Your Marketing out of Sync?"
Author: Seth Godin |
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"Neuro Web Design: What Makes Them Click?"
Author: Susan M. Weinschenk |
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"Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone."
Author: Mitch Joel |
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"The Back of the Napkin: Solving Problems and Selling Ideas with Pictures"
Author: Dan Roam |
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"Web Analytics: An Hour a Day"
Author: Avinash Kaushik |
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"Advanced Web Metrics with Google Analytics"
Author: Brian Clifton |
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"Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust"
Author: Chris Brogan, Julien Smith |
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"Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More"
Author: David Garfinkel |
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"The Exceptional Presenter: A Proven Formula to Open Up and Own the Room"
Author: Timothy J. Koegel |
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"Give Your Speech, Change the World: How to Move Your Audience to Action"
Author: Nick Morgan |
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"Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency"
Author: Tom DeMarco |
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"The Fall of Advertising and the Rise of PR"
Author: Al Ries, Laura Ries |
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"Digital Marketing Strategy: Text and Cases"
Author: Glen Urban |
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"E-Marketing (4th Edition)"
Author: Judy Strauss, Adel El-Ansary, Raymond Frost |
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"Internet Marketing (NetEffect Series)"
Author: Barbara Cox, William Koelzer |
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"Internet Marketing: Building Advantage in a Networked Economy"
Author: Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski, Gordon Paddison |
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"Internet Marketing: Strategy, Implementation and Practice (3rd Edition)"
Author: Dave Chaffey |
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"It’s Not the Big That Eat the Small…It’s the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business"
Author: Jason Jennings, Laurence Haughton |
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"The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture"
Author: John Battelle |
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"DigiMarketing: The Essential Guide to New Media and Digital Marketing"
Author: Kent Wertime, Ian Fenwick |
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"The Long Tail: Why the Future of Business is Selling Less of More"
Author: Chris Anderson |
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"Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market"
Author: Chetan Sharma, Joe Herzog, Victor Melfi |
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"Marketing to the Social Web"
Author: Larry Weber |
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"The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly"
Author: David Meerman Scott |
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"Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions"
Author: Tim Ash |
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"Strategic Networking: From Lan and Wan to Information Superhighways"
Author: Paul David Henry, Gene De Libero |
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"Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising"
Author: Joseph Jaffe |
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"Brand Hijack: Marketing Without Marketing"
Author: Alex Wipperfurth |
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"Waltzing With Bears: Managing Risk on Software Projects"
Author: Tom DeMarco, Timothy Lister |
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"It’s Not Business, It’s Personal: The 9 Relationship Principles That Power Your Career"
Author: Ronna Lichtenberg |
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"Flawless Consulting: A Guide to Getting Your Expertise Used"
Author: Peter Block |
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"Promoting Yourself: 52 Lessons for Getting to the Top . . . and Staying There"
Author: Hal Lancaster |
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"Twitterville: How Businesses Can Thrive in the New Global Neighborhoods"
Author: Shel Israel |
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"Wikinomics: How Mass Collaboration Changes Everything"
Author: Don Tapscott, Anthony D. Williams |
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"The New Community Rules: Marketing on the Social Web"
Author: Tamar Weinberg |
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"Here Comes Everybody: The Power of Organizing Without Organizations"
Author: Clay Shirky |
Our Books
"Design and Launch an Online Social Networking Business in a Week" by Julien Sharp
"Strategic Networking" by Paul David Henry & Gene De Libero
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