DOOH: What if you threw a party and nobody cared?

Having spent many years and a lot of hard earned money hacking my way through the bush in the digital-out-of-home (DOOH) space, I had to chuckle when I came across an article this morning on DigitalBeat regarding Outcast and AdtekMedia (owner of PumpTopTV) joining forces to create a network of gas pump video displays.
The article [...]