DOOH: What if you threw a party and nobody cared?
Having spent many years and a lot of hard earned money hacking my way through the bush in the digital-out-of-home (DOOH) space, I had to chuckle when I came across an article this morning on DigitalBeat regarding Outcast and AdtekMedia (owner of PumpTopTV) joining forces to create a network of gas pump video displays.
The article [...]
Old School: Interruption Marketing
Last week, I had an opportunity to peek at a new full-page video interstitial from ShortTail Media, something they call the Digital 30 (D30.) Basically, it’s a 30 second video placement designed to be deliberately intrusive; it loads between web pages, much like an interstitial ad.
This new product offering comes a few months after ShortTail [...]
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