DOOH: What if you threw a party and nobody cared?
Having spent many years and a lot of hard earned money hacking my way through the bush in the digital-out-of-home (DOOH) space, I had to chuckle when I came across an article this morning on DigitalBeat regarding Outcast and AdtekMedia (owner of PumpTopTV) joining forces to create a network of gas pump video displays.
The article [...]
When it comes to Push or Pull, I’ll Pull It
Of course, I’m referring to Push Technology vs. Pull Technology.
As it pertains to the Internet, ‘Push’ refers to a style of communication protocol where the request for a given transaction originates with the publisher. Push says, “I have something to tell you.” ‘Pull,’ on the other hand, is where the content consumer controls the request [...]
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