Digital Strategy Consulting
With the ongoing fragmentation of traditional media, there’s a huge shift to targeted and measurable digital marketing channels like search, social networks, and mobile. We can help you develop a focused, innovative, and actionable digital strategy that will work for your business. If you already have a digital strategy, my unique digital fitness and audit methodologies will help identify any gaps in your company’s digital strategy while providing actionable insights you can use immediately for measurable ROI.
Find out more about digital strategy consulting.
Marketing Technology Strategy
Choosing and using the right marketing technology products, services, and vendors on or off the Internet is critical to the success of your company and your business, marketing, or technology initiatives. My proven, real-world experience will help you make informed decisions and get the desired value and results. We can also provide interim senior technology leadership on a short or long-term basis and help you get your team built via candidate screening and evaluation services.
Find out more about marketing technology strategy.
Professional Development and Corporate Training
I’ve trained executives and staff from some of the largest agencies and brands in the world and have also served as an adjunct at New York University’s School of Professional Studies since 2000. We offer training in a variety of topic areas including the ones listed below and can design a custom program to suit your needs on virtually any topic related to business, marketing, or technology.
- Digital Marketing Innovation
- Digital Technology Innovation
- Digital Strategy
- Strategic Networking
- Social Media/Social Business
- Organizational Change
- Leadership and Motivation
- Business Development
Find out more about professional development and corporate training.
Marketing Lead Generation
Demand generation is an important part of any business, whether it’s B2B or B2C. My marketing lead generation programs can help you fill the hopper, increase conversions, and improve retention. We offer a number of different programs designed to help you reach and connect with your target audiences including: custom content development, content marketing, social media, mobile, organic search engine optimization, paid search, display advertising, and more.
Find out more about marketing lead generation programs.
New Business Development
Developing new business for any organization can be a challenge. After 30+ years of business development experience, We know what works and what doesn’t. We can help your business win more new business by working with company leaders to develop a clear plan for revenue generation as well as an activation strategy for that plan.
Find out more about new business development.