Is Your Martech Stack Like a Junk Drawer?
Despite ever-increasing investment, marketing organizations are seeing a pattern of decreasing marketing technology utilization. Gartner’s 2023 Martech Survey reveals only 33% of martech features were used on average in ’23, down from 42% in ’22 and 58% in ’20.
Top Three Obstacles to Martech Optimization:
The Complexity Conundrum
The complexity of your martech stack is the most common barrier to unlocking its power and utility. Navigating the martech landscape becomes a shot in the dark without a well-defined strategy.
Lost in the martech maze?
The Overlap Dilemma
It’s not uncommon for marketing organizations to have tools with overlapping functions. This redundancy strains budgets and scatters data, making it harder to derive actionable insights. An optimized stack is the answer.
Too many overlapping tools?
The Talent Variable
Adopting new martech tools is one part of the puzzle; having the right talent is another. The gap in necessary skills and adequate training often leads to underutilization. Unlock the full potential of your team and stack.