The problem is rarely the martech platform.
You've already paid for the martech you need. Your team and I will find out why it isn't paying off, what to fix first, and which tools look like they can't do the job.
I have no martech vendor partnerships and take no referral fees, so I earn the same whether you keep a tool or replace it.
- You're paying for 3 tools that do the same job, and not one of them is fully set up.
- Your tools don't share data, so you can't see what's driving results.
- You bought it 2 years ago, and you still use only what was set up at launch.
The marketing technology your team is fighting with can usually do what you bought it for. What's missing is what the team needs to run it: training, one clear owner for each tool, and agreement between the business, marketing, customer experience, and technology sides about what it's there to do and how.
Replace the platform and the ownership gaps and disagreements stay, with new tools for your team to learn on top of them.
Find out which of those is the problem before you sign for a replacement.
The martech value assessment
You're about to spend real money, and you need to know where the problem is before you do.
Your team and I assess the business, how the team works, and the platforms. You get the answer with the evidence behind it, and your team learns to run the next one. Flat fee, fixed before I start, and it ends when you have findings you can defend to your CEO.
Pick this when someone wants to replace a martech tool and nobody has shown where the problem is yet.
How the assessment worksMartech advisory
Whether you inherited the stack or chose it, a second opinion from outside your company and your vendors helps you make the big decisions with less risk.
A monthly retainer: 2 working sessions, 4 questions you can send me any time, and help shaping what you put in front of your CEO or your board once a quarter. I take a small number of clients at a time.
Pick this when you want a martech advisor every month who works only for you and has nothing to sell you.
How the retainer worksThe assessment finds where the problem is before you spend money on the wrong fix. The retainer gives you an advisor you can trust, every month, to lower your risk and help you get things done. You can buy either one without the other.
The problems are the same in every industry and at every company size. Bigger companies have bigger stacks and bigger versions of the same problems.
I work with marketing organizations spending $1 million or more a year on martech, counting license fees, the people who run it, and what integration and data cost you.
I take a small number of clients on purpose, and I'm choosy about which. You're checking me out. I'm doing the same.
Gene De Libero
Independent Martech Advisor
30 years in marketing technology from 5 sides of it: the buyer, the vendor, the consultancy, the brand, and the agency. 21 years teaching digital strategy at NYU. I wrote the book that my work is based on, Marketing Technology Transformation®, so you can read the whole thing before you decide whether to call.
An honest, confidential conversation about what's happening in your stack. If I don't think I can help, I'll tell you.