The problem is rarely the martech platform.
You've already paid for the martech you need. I'll find out why it isn't paying off, and which tools, if any, can't do the job.
I hold no vendor partnerships and take no referral fees, so I earn the same whether you keep a tool or replace it.
- You're paying for 3 tools that do the same job, and not one of them is fully set up.
- Nothing talks to anything, and nobody can tell you what's driving results.
- You bought it 2 years ago, and your team still uses only what was set up at launch.
The software your team is fighting with can usually do what you bought it for. What's missing is a team set up to run it. That means people with the skills to work it, one clear owner for each piece, and agreement between the business, marketing, customer experience, and technology sides about what it's there to do and how.
Replace the platform and all of that comes with you. Same people, same ownership gaps, same disagreements, now running martech tools they know even less well.
Find out which of those is holding you back before you sign for a replacement.
The martech stack assessment
You're about to spend real money, and you need to know which tools, if any, are the problem.
I assess the business, the team, and the platforms, then hand you the answer with the evidence behind it. Flat fee, fixed before I start, and it ends when you have a decision you can defend.
Pick this when there's a decision on the table to replace a martech tool and you need an answer before you sign.
How the assessment worksMartech advisory
Whether you inherited the stack or chose it, the people advising you on it sell something, report to you, or don't work in marketing.
A monthly retainer: 2 working sessions, 4 questions you can send me any time, and help shaping what you put in front of your CEO or your board once a quarter. I take a small number of clients at a time.
Pick this when you want a martech advisor every month who works only for you and has nothing to sell you.
How the retainer worksThe assessment answers one expensive question and ends. The retainer gives you someone to ask, and continues. You can buy either one without the other.
The problems are the same in every industry and at every company size. Bigger companies have bigger stacks and bigger versions of the same problems.
I work with marketing organizations spending $1 million or more a year on martech, counting license fees, the people who run it, and what integration and data cost you.
I take a small number of clients on purpose, and I'm choosy about which. You're checking me out. I'm doing the same.
Gene De Libero
Independent Martech Advisor
30 years in marketing technology from 5 sides of it: the buyer, the vendor, the consultancy, the brand, and the agency. 21 years teaching digital strategy at NYU. I wrote the book this work is based on, Marketing Technology Transformation®, so you can read the whole thing before you decide whether to call.
An honest, confidential conversation about what's happening in your stack. If I don't think I can help, I'll tell you.