Your Martech Stack is Costing You More Than Money
You’re facing a significant challenge with the complexity and bloat in your martech stack.
Low Utilization of Martech Features: The Gartner 2023 Martech Survey reveals that only 33% of martech features were actually used by companies like yours in 2023, a stark decrease from 42% in 2022 and 58% in 2020. This trend indicates that you might be investing in martech tools but not fully leveraging their capabilities, leading to inefficiencies in your organization.
Ineffective Investment: The data suggests that for every dollar you spend on martech, less than half is effectively utilized. Imagine throwing away half of your groceries every week.
Financial Impact: Consider the financial consequences of this inefficiency. For instance, using Gartner’s estimates, if your company generates $250 million in revenue:
- Your marketing budget, being 9% of your revenue, amounts to $22.5 million.
- If 25% of this budget is wasted on underutilized martech, that equates to $5.625 million potentially down the drain.
Reevaluation of Martech Investment: This situation necessitates a critical assessment of your martech stack. It’s crucial for you to determine whether these tools are assets that contribute to your company’s goals or liabilities that drain resources without adequate return.
Strategic Approach Needed: The challenge for you lies in strategically navigating the martech maze. This means selecting tools that align with your specific marketing objectives and ensuring they are fully and effectively utilized.
Decision Time: Given that 75% of CMOs are feeling the pressure to cut tech spending, it’s imperative for you to evaluate the real value and return on investment of your current martech stack. The decision goes beyond just cost-cutting; it’s about optimizing your investment for better efficiency and results.
You need a more strategic, focused, and efficient approach to martech investment. Streamlining your martech stack, focusing on tools that deliver tangible results, and ensuring your marketing teams are equipped and trained to fully utilize these technologies is essential for your success.
- 2020 58% 58%
- 2022 42% 42%
- 2023 33% 33%
Gartner’s 2023 Martech Survey: 33% of martech features were used on average in ’23, cratering from 42% in ’22 and 58% in ’20.
Simplify Your Strategy: Secure your complimentary consultation to navigate the martech complexity conundrum. Let’s streamline your stack together.
Here's How We'll Help You Navigate the Martech Maze
Navigating the martech maze can be daunting, but you don’t have to go it alone.
Here’s how we’ll start untangling the complexity:
- Strategic Alignment: First and foremost, we’ll align your martech stack with your business goals, ensuring each tool serves a specific purpose.
- Audit Your Martech Stack: With a clear strategy, our next step is a comprehensive audit to identify unused or redundant tools draining your resources.
- Training & Onboarding: To boost utilization rates, we’ll train your team on best practices and how to get the most out of your existing tools.
- Ongoing Support: If you like, we’ll stay with you after those activities to provide ongoing support, helping you adapt to changes and optimizing your ROI.
These initial steps will help you transform your martech stack from a liability into a strategic asset.
Real Experiences, Real Results: Working with Digital Mindshare
'Visionary Tech Leader and Speaker'
I've engaged Gene as a CIO, impressed by his technology knowledge and vision. His enthusiasm and expertise are respected by project teams and senior technologists. Gene anticipates future tech deployments and is highly regarded as a speaker on technology futures and digital marketing.
Principal, Healthcare Technology Consultancy
'Strategic Thinker, Customer Experience Expert'
Worked with Gene for 2+ years; a luxury to have him on my side. Understands network complexity and impact on customers. Makes people think differently about business strategy, process, platforms, and customer experience. Practices what he preaches.
- Client Partner, CPG & Retail, Global Digital Transformation and Software Engineering Services Company
'Challenging Norms, Delivering Value'
Gene is a unique blend of intelligence, curiosity, and passion. He challenges pre-conceived ideas for the greater good. The sheer volume of his LinkedIn recommendations attests to the value he brings.
- COO, Consulting & Talent Solutions Company
'Expert Digital Marketer, Approachable Advisor'
Gene has forgotten more about the Digital Marketing landscape than most know and is the go-to guy for keeping abreast of leading trends, technologies, and developments in the space. He's always happy to dive in to help whenever asked, and I always counted on his advice and guidance. A great source of knowledge wedged in with a fun sense of humor.
- Internationally Experienced CXO
'A Rare Gem'
Gene is a rare gem—extremely skilled and knowledgeable. He simplifies complex issues and consistently delivers valuable, to-the-point work. I wouldn't hesitate to seek his expertise.
- Senior Sales and Solution Engineer
'Digital Experience Thought Leader'
I met Gene early in my tenure at a leading customer experience firm. He's a giant in the digital experience community, unfailingly supportive, and a highly effective presenter. His deep knowledge and thought leadership in this space are must-reads.
- CX & Digital Experience Leader
Your Unique Path to Martech Mastery
Why settle for a one-size-fits-all approach when your challenges are anything but generic?
Experience the Digital Mindshare difference:
- Customized Teams: Whether you need a trusted, confidential advisor, a SWAT team for a quick martech fix, a dedicated unit for a long-term project, or fractional help, we assemble the right talent that aligns with your objectives.
- Scalable Solutions: Our services are designed to grow with you. From one-off projects to enterprise-wide transformations, we ensure you won’t outgrow us, nor will we let you stagnate.
- Your Goals, Our Guidance: We don’t just offer solutions; we build partnerships. We empower you to make informed decisions that lead to lasting growth and a higher ROI.
- Navigate Complexity: Leverage our transformative thinking to cut through the martech maze and focus on what truly impacts your business.
- Adapt and Thrive: Stay agile and confident in the ever-changing digital landscape, guided by a partner with decades of pioneering experience.
- Achieve More with Less: Optimize your martech stack to align with your business goals, ensuring you get the most out of every dollar spent.
Our commitment to “Your Unique Path to Martech Mastery” is not just a tagline; it’s our promise to you. We specialize in untangling complex martech stacks to optimize your tools, people, and processes for maximum efficiency and ROI.
We're Ready to Help.
We’re eager to hear about your challenges and discuss how we can help. Share your story below, and let’s explore solutions together.